Last Updated on 23 September 2025 IST | World Tourism Day 2025: World Tourism Day is celebrated every year on September 27 globally. Since 1980, the UNWTO (United Nations World Tourism Organisation) has observed World Tourism Day (WTD) to preserve and promote cultural and natural heritage around the globe. Read on to learn in-depth about the observance of World Tourism Day 2025.

World Tourism Day 2025 Highlights

• The tourism sector is a lifeline, offering jobs and opportunities, particularly for women and youth
• It was initiated to create understanding among people, advance prosperity, and lay the foundations of peace while protecting our planet.
• UN World Tourism Day is being organised in Malaysia for the year 2025.
• The theme for World Tourism Day 2025 is “Tourism and Sustainable Transformation”
• Take a Spiritual tour to promote Spiritual culture and know about the true Guru who can provide us the way to reach God Kabir Saheb

What Is the Significance of World Tourism Day?

Tourism provides access to employment opportunities, especially for migrant workers, youth, women, and rural populations in the least developed and developing countries. 

Many more contributions of tourism are like recognition of the right to holidays in the Universal Declaration of Human Rights and the improved adoption of labour rights which have encouraged the UN World Tourism Organisation to establish World Tourism Day in 1980.

When Is World Tourism Day Observed?

World Tourism Day 2025: World Tourism Day (WTD) is observed annually on September 27 worldwide. In September 1979, the UN WTO decided to introduce World Tourism Day and celebrated the very first Day on September 27, 1980. This date marks the 10th anniversary of adoption of UNWTO Statutes on September 27, 1970, a significant milestone in the tourism sector.

What Is the Aim of World Tourism Day?

World Tourism Day 2025: The main aim of the international observance is to raise awareness about the crucial role of tourism globally and to highlight its contributions to social, cultural, political, and economic development.

■ Also Read | Know About the Best Tourist Destination on National Tourism Day

According to Sustainable Development Goals (SDGs), tourism is an essential pillar of goals 8, 12 and 14 on inclusive and sustainable economic growth, sustainable consumption and production (SCP), and the sustainable use of oceans marine resources, respectively.

How To Celebrate World Tourism Day 2025

• UN Celebrations in the year 2025 will be hosted by Malaysia, with the official events taking place in Melaka. The country, known for its rich cultural heritage and vibrant tourism sector, will lead the global observance under the theme “Tourism and Sustainable Transformation.
• Many tourism organisations and government agencies worldwide will also celebrate the day with special programs, cultural showcases, and awareness campaigns.
• Other activities across countries are expected to include special offers, discounts, and free entry to museums, heritage sites, and attractions, encouraging greater public participation and promoting responsible travel.

What Is the World Tourism Day (WTD) 2025 Theme?

The theme of World Tourism Day 2024 was “Tourism and Peace“. The theme for World Tourism Day 2025 is “Tourism and Sustainable Transformation”

This theme emphasizes the role of tourism in driving inclusive, equitable, and environmentally responsible growth, aligning with the United Nations Sustainable Development Goals (SDGs)

The 2025 theme emphasizes the pivotal role of tourism in driving inclusive, equitable, and environmentally responsible growth. It calls for a shift towards sustainable practices that prioritize people and the planet.

Tourism is a recognized pillar of most – if not all – the Sustainable Development Goals (SGDs), particularly Goals 1 (no poverty), 5 (gender equality), 8 (decent work and economic growth) and 10 (reduce inequalities).

World Tourism Day 2025: Events

World Tourism Day 2025: The official celebrations of World Tourism Day 2025 will take place in Melaka, Malaysia, from 27–29 September 2025, under the theme “Tourism and Sustainable Transformation”. The events are being jointly organised by UNWTO, Malaysia’s Ministry of Tourism, Arts and Culture (MOTAC), and the Melaka State Government.

The official celebrations in Melaka, Malaysia, will feature the World Tourism Conference 2025, bringing together global leaders, policymakers, and industry experts to discuss strategies for sustainable tourism transformation. The opening ceremony at Encore Melaka will include cultural performances, addresses from international delegates, and a showcase of Malaysia’s rich heritage.

A series of workshops and panel discussions will focus on eco-tourism, community-based tourism, digital innovation, and investment in sustainable travel. Delegates will also engage in policy dialogues aimed at strengthening cross-border cooperation and building inclusive tourism models.

Beyond the conference halls, visitors can enjoy guided heritage walks, eco-tours along the Melaka River, UNESCO site visits, and local cultural fairs. Public celebrations with traditional performances, food festivals, and exhibitions will make the event both a professional and community-driven celebration of tourism’s role in sustainable transformation.

Global and Regional Observations

World Tourism Day 2025: Beyond Malaysia, countries worldwide will mark World Tourism Day 2025 with a variety of activities. Tourism boards, schools, and cultural institutions are expected to host awareness campaigns, heritage walks, eco-tourism drives, and cultural exhibitions. Many destinations will also offer discounted or free entry to museums and heritage sites, along with community events that highlight the importance of sustainable and responsible travel.

Attaining Peace Through Spirituality 

Aligning your life spiritually is as important as earning a livelihood. To understand spiritual concepts and follow the path of worship outlined in our sacred texts, we need a Spiritual Guru or Complete Saint, also renowned as a Tatvdarshi Sant. Just as we hire a tour guide when traveling to new places to plan an itinerary and ensure a comfortable journey, similarly, one should choose the right spiritual master (a Complete Saint) to guide them on the spiritual path that leads to salvation.

People often travel globally in pursuit of a right spiritual path and spiritual master but not everybody finds one. On this World Tourism Day, what travel destination can end one’s quest for the right Complete Saint?

Who is a Complete Saint?

Currently, Sant Rampal Ji Maharaj is the Complete Saint Who has enlightened the true path, demonstrating that He has the solution to every spiritual entanglement that has ever existed. The spiritual knowledge given by Him not only provides the right spiritual path but also transforms individuals in the deteriorating conditions of society. 

With the method of worship given by Him in accordance with our holy scriptures, (which differs from traditional method of worship), the number of His devotees has grown exponentially over the past few years which is a testament to His authenticity. Additionally, the profound benefits experienced by His devotees stand as unparalleled evidence that Sant Rampal Ji Maharaj is indeed the Complete Saint, humanity has been searching for, for ages.

Beginning from Haryana, Sant Rampal Ji Maharaj established Satlok Ashram, which has 11 branches in India and abroad, and has over 500 Naam Diksha (Initiation) centres worldwide. To learn more you can download ‘Sant Rampal Ji Maharaj’ App or you can visit His website www.jagatgururampalji.org 

World Tourism Day 2025 Quotes

• “Travel opens your heart, broadens your mind, and fills your life with stories to tell.” – Paula Bendfeldt
• “To travel is to discover that everyone is wrong about other countries.” – Aldous Huxley
• “Travel makes one modest. You see what a tiny place you occupy in the world.” – Gustave Flaubert
• “Make the right move and find a Truly Enlightened Saint to attain salvation” – Sant Rampal Ji Maharaj 

FAQ about World Tourism Day 2025

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